The largest company in the United States has announced significant changes to its “woke” policies following discussions with commentator Robby Starbuck.

The retail giant Walmart, long a symbol of mainstream consumerism, has reportedly decided to pull back from initiatives seen as promoting progressive social agendas. Last week, Starbuck informed executives at Walmart about his upcoming story on wokeness within their organization. However, instead of confrontations, they engaged in a discussion to explore solutions. Starbuck, a vocal critic of what he calls “woke policies” in corporate America, revealed the changes in a detailed post on X (formerly Twitter).

He credited “productive conversations” with Walmart executives for the company’s decision to pivot toward what he described as “corporate neutrality.” Starbuck framed Walmart’s decision as a major win for the growing conservative push against woke corporate policies.

“I am simply advocating for corporate neutrality,” Starbuck explained. “I believe that that is the future because I understand there are people in this country who do not agree with my politics so it would not be fair of me to force my politics on them the same way that I am not okay with left-wing policies being forced on me and people like me via things like DEI.”

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Walmart currently holds the title of America’s largest employer, with over 1.6 million employees and a market capitalization approaching $800 billion, according to Forbes. Among the most notable changes, Walmart will discontinue its Diversity, Equity, and Inclusion (DEI) programs, both publicly and privately.

The company will also close its Racial Equity Center, a five-year project with a $100 million commitment, and end its racial equity training through the Racial Equity Institute. Additionally, Walmart will no longer participate in the Human Rights Campaign’s Corporate Equality Index, which scores businesses on LGBTQ+ inclusivity.

Walmart also plans to remove certain products from its shelves, particularly those marketed toward children that have been criticized for promoting transgender identities. Items such as chest binders and books on gender transitioning will no longer be available. Furthermore, the retailer will review and potentially discontinue funding for events like drag queen story hours and pride celebrations deemed “inappropriate for kids.”

Walmart will stop using the term “Latinx” in its official communications, aligning with polls suggesting the term is unpopular among many Hispanic Americans. The company also announced plans to review its supplier diversity programs to ensure equal treatment, regardless of race. Similarly, it will revise financing eligibility criteria to remove requirements for demographic disclosures.

Starbuck began his career in the entertainment industry, directing music videos for artists such as Akon, Eve, and the Smashing Pumpkins. However, in June 2024, he launched social media campaigns targeting companies like Tractor Supply, John Deere, Harley-Davidson, and Ford Motor Company, urging them to roll back their DEI programs. His efforts have led several corporations to modify or discontinue such initiatives.