We’ve all seen it a thousand times — that sunny yellow circle, the red ribbon, the happy font. But behind the bright simplicity of the Lay’s logo lies a clever piece of design storytelling that almost no one notices.
That playful swoosh wrapping around the name isn’t just there for style. It’s a subtle tribute to Lay’s parent company, Frito-Lay — echoing the curves and flow of its original emblem. Continues…





